In 2023, CCEI launched its inaugural Book Club, featuring Unreasonable Hospitality by Will Guidara. The CCEI Book Club aims to share books authored by entrepreneurs who offer unique perspectives on business, life, and everything in between. Our goal is to engage our community in meaningful conversations and events, fostering connections and learning together.

The 50% Rule:
In The 50% Rule, award-winning author and former CEO Erin Hatzikostas unveils the creative shortcut that has helped her (and so many others!) go from underdog status to unmatched success in career and daily life.

The 50% Rule is a simple compromise: Do things half-normal, half-you — and work half as hard — for results that are grounded in your authentic strengths.

In a guide that weaves together actionable advice, compelling research, and dynamic storytelling (and a sprinkle of salty language), you’ll learn how to stop 100%-ing your problems and start approaching them with the ease of 50%.

The 50% Rule Tailgate (Book) Tour:
Half ridiculously authentic, half rampantly extravagant.

The 50% Rule is a movement, really. The Tailgate (Book) Tour is one way we want to inspire people to start using the Rule to do things more authentically.

About Erin Hatzikostas:
Erin Hatzikostas is a former corporate CEO turned ‘professional pot-stirrer.’ Recently called “an up-and-coming Mel Robbins,” Erin Hatzikostas is an internationally-recognized leader on the impact of authenticity in the workplace.

The CEO and founder of b Authentic Inc., Erin is a global keynote speaker, author of two books — You Do You(ish) and The 50% Rule — podcast co-host of b Cause Work Doesn’t Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October of 2024.

Erin’s talks have reached hundreds of thousands of people, and her thought leadership has been featured on ABC, CBS, and published in Business Insider, Fast Company, and Well+Good, among several others. Her company also conducted a national study on the impact of authenticity in the workplace.