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2017 Finding Success for Science through Social Media - Tips, Tools, and Tactics for Natural Resources Professionals

2017 Finding Success for Science through Social Media - Tips, Tools, and Tactics for Natural Resources Professionals

Finding Success for Science through Social Media - Tips, Tools, and Tactics for Natural Resource Professionals

Nov. 6-7, 2017


Upper Trinity Regional Water District
900 North Kealy Street, Lewisville, TX 75067
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The Web is now almost 30 years old from the first design by Tim Berners-Lee to what we know today in 2017. Things have changed dramatically in design, writing standards and search ability. In addition, smart devices have outsold desktops significantly in the last 5 years. What does that mean to those in outreach and education? It means we have to continue to grow our expertise in learning how to connect the consumer to the important information we provide. We need to understand how content is found, how conversations and learning networks start, how to be discovered and what constitutes quality outreach. We have to know where to post, when to post and what to build on our websites. We have to learn how to reach our traditional clients as well as new clients. There are many successful models that can be used and applied in natural resource outreach and education that can help us down the road of discoverability.

Registration is $100 for both days! Bring your own device. 

November 6th: 1 PM - 4 PM


Finding your Tribe – This half day is designed to help you figure out who is using what platforms and why. One of the most common mis-steps in your social media plan is using on the wrong platforms for your goals. Find out what research and user-data tells you about where to put your resources and efforts. We will do some hands-on learning to discover where your tribe is and how your message can reach them. We will look at some of the new platforms as well as your materials and where you want to use them. We will cover accounts, designing strategies, learning best practices, analyzing outreach and planning schedules.

November 7th: 8:30 AM - 3:30 PM


Getting Found with all the Noise. We will look at Facebook, Instagram, Pinterest and some of the biggest platforms to learn how writing changes between them and making the most out of your content. How do you get found with so many competing voices? We’ll go through various exercises to help you build good content. We will look at some additional graphics and analysis tools to help you refine your reach. Learn some quick tricks and tips to get you down the road.

For more information or questions please contact Nathan Glavy at 979-458-5915 or Nathan.Glavy@ag.tamu.edu.  

The Texas Watershed Planning Program is funded through a Clean Water Act nonpoint grant provided by the Texas State Soil and Water Conservation Board and U.S. Environmental Protection Agency.  

The Texas Water Resources Institute and the Texas A&M Institute of Renewable Natural Resources are part of Texas A&M AgriLife Research, the Texas A&M AgriLife Extension Service and the College of Agriculture and Life Sciences at Texas A&M University.  

This registration form serves as an invoice. Separate invoices will not be mailed so please submit copy to your bookkeeper for payment processing. A full refund will be provided to cancellations before October 27, 2017. After October 27 refund will be provided less a $15 processing fee. Substitutions are allowed, providing that notification is sent to Nathan Glavy (Nathan.Glavy@ag.tamu.edu) in advance.  
Stock number:2155268 Price:$0.00

Texas Water Resource Institute

Shipping Class: TWRI Training

Delivery Method Base Charge Per Additional Item Charge
None $0.00 $0.00
Refunds for training lunches will be given prior to the RSVP deadline but after the RSVP deadline no refunds will be given. Substitutions are allowed, providing that notification is sent to Clare Entwistle (Clare.Entwistle@ag.tamu.edu) in advance.