EDM 400 - Digital & Social Media Marketing Certificate

Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote products or brands and create awareness about them. Digital Marketing implies promoting and attracting customers, through all digital platforms including internet-based and non-internet-based channels. The Executive Development Center’s Digital and Social Media Marketing Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media, and understand the role of search and “Big Data.”