The 11th Annual SECSA‑CHRIE Conference, hosted by the University of South Florida’s Muma College of Business, will convene March 19–21, 2026,
in Tampa Bay, Florida. The theme, “Bay to the Future: Navigating for Hospitality’s New Era,” highlights the city of Tampa’s exciting initiatives in
hospitality, tourism, and events alongside the innovation, technology, and collaboration across education and industry.

Future Proofing Hospitality: Research & Teaching with AI
The University of South Florida is sponsoring an interactive pre-conference workshop on March 19 from 1:00 PM to 4:00 PM. Join us for an energizing, hands-on exploration of how AI is transforming research and teaching. This workshop will cover the essentials, walk through practice use cases, and unpack key policies and considerations every educator and researcher and know. Participants will experiment directly with AI toolsets, engage in thoughtful discussions about their impact and implications, and leave with sharpened skills they can immediately apply. Whether you're just getting started or looking to elevate your AI practice, this session will help you confidently upskill and innovate in your academic work.