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The Department of Marketing and Business Analytics has consumer and data oriented degree programs at the undergraduate and graduate level with emerging courses and programs in marketing, entrepreneurial marketing, digital marketing, business analytics, marketing analytics, CRM tools, and social media marketing. Our students are attracted by the quality of our academic programs and how we engage the business community. We invite you to continue to help our students grow both academically and professionally by making a gift to the Department of Marketing and Business Analytics.


Your gift of any amount will impact our students' lives.
If you have any questions, please call us at 903.886.5692.

The MKTBA Student Organization

Go Lions!

Dr. Chris A. Myers
Professor and Head, Department of
Marketing and Business Analytics

Marketing & Business Analytics