Residential Property Marketing, Leasing and Tenant Relations REPM-0130

SPRING 2024
Sec. 1: Online (self-paced). Mar. 26-Apr. 30 (6 sessions). LoGuidice

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Learn how to perform regional, neighborhood and subject property analysis for the purposes of developing a marketing and leasing program for a residential property management plan. Explore ways to attract prospective tenants and, once signed, retain those tenants. Topics include understanding the subject property’s marketable features; identifying a target market for that particular property; choosing a medium or platform; generating leads; market segmentation; marketing budgets; leasing strategies; qualifying prospective tenants; tenant relations; tenant retention and improving occupancy rates.