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This section should be used to explain the purpose of this store to your potential customers. It should include information such as:

1. Opening and closing dates of the store
2. What they get with their purchase
3. The importance of the event
4. Why are you raising money or what this money will go towards
5. Et cetera

Make sure you also list when the event is happening, anything they need to bring, where things will be taking place, and any pertinent schedules.